Komodo X has been recognized as the Sapphire Winner of the Artificial Intelligence Award at the HBC International Awards 2025, held on 15–16 December at Hilton Riyadh, honoring outstanding innovation in AI-driven business excellence.
The award celebrates KomodoX’s pioneering work on Reckitt KSA’s Saudi National Day Campaign, which delivered the region’s first full Generative AI cultural tribute. The campaign produced more than 2,000 custom AI-generated frames with zero physical production, achieving 10–15x cost efficiency and the fastest turnaround time in the MENA region.
By combining advanced GenAI technology with deep cultural insight, KomodoX created authentic, hyper-localized storytelling that resonated strongly with audiences and delivered high social engagement. The project has since been recognized as a defining milestone for AI-powered advertising and creative transformation.
This recognition underscores the mission of the HBC International Awards 2025 to celebrate organizations that push boundaries, lead responsibly, and shape the future through intelligent and sustainable innovation.
Source Link: https://hbcworld.org/all_news/342
